Thursday, January 29, 2009

Business Real Estate Tips for the Recession

(Source: Sean Mize)

This is a golden opportunity that definitely shouldn't be allowed to pass you by, but there are a few things you should watch out for when buying real estate in a recession.

1) First and foremost, when you're choosing a company to invest in it's essential that you choose one that's going to weather the storm of the recession and bounce back when the time comes. If you sink your savings into a company and it goes under as a result of the recession you're going to be no better off than you were before. To determine whether or not a company will survive to see a bright new future rather than being culled out when the recession separates the wheat from the chaff, answer the following questions:

• How long have they been in business? Companies that have been in business for many years are unlikely to go under because of a simple recession-in fact, they've likely weathered many of them in their time. A company that's already proven their staying power is an excellent choice of investment, and should definitely be given first consideration.

• What do they do? Although companies that specialize tend to be movers and shakers when the economy is normal, if they are unable to expand and "macro" themselves (a topic we'll talk about in greater detail in just a bit) to adjust to the changing economy they're going to go under. If a company has not been able to expand and diversify, and if it doesn't offer a product that people are guaranteed to need day after day and therefore are pretty much guaranteed to keep coming back for, it's at a high risk for going under during the recession and should be given a wide berth.

• Is their industry stable? Historically, there are certain industries that tend to fare better in a recession than others, and these should be given firm consideration when you're expanding your portfolio. Utility stocks (telephone, electric, gas), food and "escapes" such as cigarettes, alcohol and gambling have a history of tremendous success when it comes to riding out a recession because these are the industries that most consumers deem necessities and will continue pumping their money into.

• Is it a necessity? The industries listed above are stable choices during a recession because they are deemed to be necessities; however, if there is one industry that you can be sure is not going to go anywhere in the face of any kind of recession, it is the healthcare and pharmaceutical industry. Regardless of what the economy looks like, people are going to get sick and they're going to need their medication to recover. This is a strong, stable choice for your portfolio, and it's one that you can count on to bring in a steady, if not always remarkable, return.

• What about gold? Gold isn't going anywhere. If you're looking for a safe, solid and low risk investment during a recession period, gold is an excellent choice. There is very little chance that the value of gold is going to depreciate rapidly, and it's definitely not going anywhere.

• Successful investing isn't always just a matter of knowing what to invest in. Many times, it's also a matter of knowing what not to invest in. There are certain industries that often bring about good returns when the stock market is high, but who are extremely risky during times of recession. Can you guess which industries those are? Right. Any industry that specializes in luxury services is going to take a hit when conscientious investors start counting their pennies, and as a result so are their stockholders. Good industries to avoid include airlines, luxury resorts, restaurants (unless they have been around for a while) and, of course, financial and lending institutions (who are likely to go under as their borrowers slip further and further into debt).

• If you aren't familiar with the process of investing the best thing you could do for yourself to ensure the continued growth and success of your investments is find a skilled financial counselor and/or investment broker to work with. Ideally, they'll be able to look at a company's past history and their current place on the market and let you know whether or not they are a good choice for investment. Choose your broker with care, however; the last thing you want is to see your hard work and cautious planning fall apart because your broker was overly ambitious and pushed you into an investment that was doomed to failure from the very beginning.

2) Diversify. Regardless of how established a company is, there's no way to positively predict how they are going to react in the event of a recession. Your mother always told you not to put all of your eggs in a single basket, and she was absolutely right. If you can spread your investments around a bit through several companies in a variety of industries you will stand a better chance of being able to profit from this recession. Even if the bottom falls out of one and it goes under as a result of the poor economy you will have the others to fall back on and ensure that you are never left holding absolutely nothing at the end of the day.

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